I chose Walgreens as my company to blog about because they're a well-known, trusted corporation who stands by and follows through with their mission. Walgreens has a website, that's jam-packed with information; they seem to get that a company's website can make or break their ability to reach and keep customers happy. The site is easy to maneuver and almost anything you want to know about their products and the services they offer can be found with a only a few clicks.
A significant amount of money is donated by Walgreens to different charities and overall they have a positive reputation in the community. One common complaint about Walgreens is they charge a substantial amount more than Costco and Sam's Club for the same prescription. It's true, Walgreens and CVS both charge more, but you get what you pay for. Walgreens is a trusted company and people are paying their prices because they have other advantages such as drive-through and some 24 hour a day pharmacies. Also, some of their generics are covered by insurance. One thing that Walgreens has that Costco and Sam's Club fail to provide, is the sense of a tight-knit community pharmacy like 'Cheers' where everyone knows your name. It's hard to feel good about getting pharmaceuticals at a large warehouse.
Walgreens offers coupons every week and gives customers a chance to get great deals. I came across a blog by a woman, who bought a decent amount of products from Walgreens for a low cost by using the savings Walgreens has to offer. Their reputation for having good deals only gets better with blogs like these circulating throughout the Internet. It proves they really are trying to do business in the best interest of their customers.
The PR department at Walgreens is doing a great job at minimizing negatives, but they need to work on really maximizing their positives. The Walgreens Outreach program's main purpose is to hire people with disabilities and to help incorporate them into the work world of society. This is a positive and touching thing they're doing for people with disabilities. However, if I didn't search their website I wouldn't have known about it. They could play this up a little more. A woman blogged about how touching this program was so people are noticing and the image of Walgreens is getting better and better.
Walgreens PR seems to have it together and the employees seem to be happy. One thing their team could do is link the profile of their CEO, Jeffrey A. Rein, on the home page of their website because customers may not think to look under 'Press' for his biography. Rein could even have his own blog where he addresses recent topics related to Walgreens as a way for customers to get a chance to know him.
One More Thing...
ATTENTION WALGREENS CUSTOMERS:
On Wednesday September 12, 2007 Walgreens is filling up INKJET printer ink cartridges for FREE at more than 3,000 locations. Check out if your local Walgreens is participating in this. If so.... go fill up!! Good Job Walgreens for giving back to your customers!
3 comments:
Thanks for the linky! :-)
This week's other good deal is the TheraFlu "FortiFense" stuff. It's the hot liquid stuff like regular TheraFlu, but it has vitamins and herbs to help keep you healthy instead of medicine. It's $5, with a $5 Register Reward, which makes it free except for tax.
You can also get a $1/any TheraFlu coupon at the TheraFlu website, if your local stores will let you use printables.
I see you have a fan already!
Good entry! Glad to see you are using links. You can re-name the links if you want (try it). Also, would be good to add some graphics - especially when you mention products :)
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